Custom Trading Pins Are A Worldwide Symbol of Friendship
Custom trading pins are a universal part of youth sports, especially in Little League baseball and softball. From small beginnings, they have seen explosive growth over the past 30 years. Custom trading pins are the center of a hobby that is enjoyed worldwide today.
From their beginnings as a way to identify athletes and officials at the Olympic Games, custom trading pins have grown into a beloved segment of the sports and entertainment world in many forms. Read more…
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Categories: Social Marketing Tags: custom trading pins, trading pins
How to Promote your Business with a Photo Contest that Utilizes Viral Marketing
These days coming up with unique ways to promote your business can be a major challenge. On top of that, with all of the viral marketing going on through social media platforms like Face Book and Twitter, you’re choice better be compatiable with these digital age defining phenomenons and have a way to get existing and potential customers engaged. Enter PhotoScramble; if I’ve caught your attention, read on.
At PhotoScramble, we allow companies & organizations to host photo contests on our platform to promote & spread your brand. There is a “viral” voting process as entrants recruit voters from their personal social networks with our sharing tools. Read more…
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Categories: Viral Marketing Tags: host a photo contest, photo contest, photo contest online, promote your business, unique marketing, Viral Marketing
The Current Power of Direct Mail
While attending a session at the annual Direct Marketing Association Conference & Exhibition in San Diego this year, I was part of an interesting discussion about direct mail, it’s direction and it’s current power.
We all know that the USPS is in financial troubles, postage rates have gone up and direct mail volume has been recently shrinking. What does this mean for the business owner and direct mailer that are still mailing? Well for one, it does mean that you’re paying more per mailed piece. However, because the volume of direct mail has shrunk, your message stands out to prospects more than ever. Recipients of your piece are paying more attention to it, and if you’ve crafted a relevant offer, more recipients of your offer are turning into paying customers. So while the initial cost of your campaign may increase slightly because of postage, your return on investment (ROI) could be exponentially larger than it may have been just a year or two ago.
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Categories: Marketing Tips Tags: Direct Mail, direct mail association, Direct Marketing, Direct Marketing Association, Facebook
Direct Marketing Plan and Content
The field of marketing can often be confusing and complex and nowadays there are numerous marketing professionals who come up with direct marketing campaigns which have little impact and no marketing results. The four essential elements of a direct mail campaign with great results are audience, timing, offer and message and those of you who want to develop a marketing program will need a proper marketing plan and an accurate list. Expensive marketing plans aren’t successful most of the times while simple plans that have been researched and implemented effectively have the desired impact.
Regardless of the purpose of your direct marketing plan, you must be aware of the fact that this plan is a fluid document. A business must have a well structured plan, based on research, competitive positioning and reasonable outcomes. This plan represents the basis for the activities that are to come in the next months and we advise you to enhance your direct mail plan based on what is successful. The basics of a great marketing plan include market dynamics, customers, product, current sales in the industry, benchmarks in the industry and suppliers that you need to rely on.
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Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail packages, direct marketing campaigns, Direct Marketing Plan, direct marketing strategies, effective direct marketing plan
What Is Public Relations?
Before you ask, the title of this post is grammatically correct. “Public Relations” is now a recognized field of study, employment and specialization, which is used to help companies expand their customer bases through methods other than traditional advertising.
Public relations, commonly referred to as PR, is the entire process of creating and maintaining a brand’s reputation with the public. The primary task of a PR professional is to ensure that a company’s central message gets across to its target audience.
PR can be used by anyone – individual, small business or corporate. The student lobbying for a classmate’s attention is engaging in PR, just as a presidential candidate campaigning for success is. It’s just that the methods used by the two will widely differ, as is appropriate given their differing target audience, scale and circumstances.
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Categories: International Marketing Tags: blogs, Direct Marketing, events, Facebook, microblogs, PR, Press releases, public, Public Relations, social media, social media marketing, Twitter