Social Marketing

3 Simple Ways to Automate Your Social Media Marketing

There have been massive changes in the marketing industry in the last year, none quite as pervasive as the rise of Social Media as a marketing medium and as a way to earn higher rankings in searches. While multiple debates continue to rage on about its ultimate usefulness, there are some accepted truths. Social Media is about conversation, not conversion, and it is very time consuming. Now, even though phone companies, banks and other large organisations would have us believe otherwise, there is no way to automate a conversation. However, luckily there are ways to shave some time off of some of the repetitious tasks that are involved in creating and maintaining a Social Media presence.

Read more…

Paid vs Unpaid Police Records

According to Reuters, as of 2009, one in every 31 US adults is part of the us prison system, including anything from probation all the way up to jail. This is twice as high as it was 25 years ago, and currently the US has the largest prison population in the world. Also, it doesn’t help that prisoners are committing crimes soon after they get released only to be imprisoned again. We as citizens react to this in many ways. Most don’t really give it a second thought. It’s eye-opening to find out what’s available out there though. There’s a lot people can do if they want to determine what sorts of records people in your area may have. A viable option is police records. It’s possible to get a lot of information about folks in your general area with the help of police records. This can help you determine who may be a threat, and who may not be a threat in your life. You can find out a lot from police records. They’re not just about whether you’ve been arrested. You can find info on traffic stops, any calls into the PD that were made, permits, emergencies, and things like that. You may have to jump through a few hoops, depending on which jurisdiction you’re dealing with, but otherwise records are free to obtain. Many of them are very lax in accessibility, and others will make you jump through hoops. Among other things, Read more…

Social Marketing for Business: Hit pay dirt following these three simple (not easy) steps

Forget what the “gurus” say – overnight online success is a myth. However, success is inevitable if you follow three these three simple steps.

Whether you are just getting started in social marketing or have been testing out the waters with few victories, the one thing you need to achieve social marketing success for your business is a game plan. Randomly joining social networks and submitting content without purpose can be time-consuming and ineffective. However, don’t think that your plan must be complicated and professionally-designed in order for you to succeed. In fact, these three simple (although not always easy) steps, can help you to hit pay dirt in no time.

Step One: Set a Firm Foundation with Solid Keyword Research and a USP.

It is imperative to identify a keywords list and use those keywords to attract search engine spiders. There are free tools available to make finding the right keywords for your business a snap. One such tool is the Google Keyword Tool. Here, you can find the keywords people are plugging into the search engines as well as what your competitor websites are using.

Read more…