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	<title>Direct Marketing &#187; Social Marketing</title>
	<atom:link href="http://www.marketingdirects.com/category/social-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketingdirects.com</link>
	<description>All About Marketing</description>
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		<title>Holiday Shopping together</title>
		<link>http://www.marketingdirects.com/holiday-shopping-together/</link>
		<comments>http://www.marketingdirects.com/holiday-shopping-together/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 03:13:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[five finger shoes]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=195</guid>
		<description><![CDATA[Holiday  shopping would be a cinch if you could simply give health to everyone  on your list. But we&#8217;ve yet to find a place to pick up lower blood  pressure, pain-free joints or a better back. What we have found are five  finger shoes, active folks who are committed to fitness. [...]

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No related posts were found, so here's a consolation prize: <a href="http://www.marketingdirects.com/automotive-direct-mail/" rel="bookmark">Automotive Direct Mail</a>.
]]></description>
			<content:encoded><![CDATA[<p>Holiday  shopping would be a cinch if you could simply give health to everyone  on your list. But we&#8217;ve yet to find a place to pick up lower blood  pressure, pain-free joints or a better back. What we have found are five  finger shoes, active folks who are committed to fitness. We asked them  what&#8217;s on their wish lists this holiday.Brian Brown, 43, is serious  about soccer, but he&#8217;s also ready to try some new things in the new  year. The East Dallas, Texas man, who is in multiple soccer leagues,  gets on the field several times a week.</p>
<p>Ready to give yoga a try  to help increase flexibility and strength and prevent injuries, Brown  needs a mat to get started. The Mat from Lululemon, $68. It&#8217;s been  awhile since Brown was a regular at the racquetball court. But after  revisiting the game for the first time in 10 years, he&#8217;s ready to give  it another go.&#8221;Given that my racquet is 10 years old, it&#8217;s time for a  new one.&#8221;<span id="more-195"></span></p>
<div style="overflow: hidden; color: #000000; background-color: transparent; text-align: left; text-decoration: none; border: medium none;">
<p>he five finger shoes is an entry-level racquet ideal  for a player seeking power and control.  The ultimate gift:&#8221;As a big  soccer fan, I have always wanted to go to a big rivalry game. A few  years ago, I did go to the Maracana Stadium in Brazil, so I have been to  the world&#8217;s largest soccer stadium,&#8221; Brown says. &#8220;Now, I want to go to  one of the biggest games, which would be the Champions League final on  May 28 at Wembley Stadium in London or a Real-Madrid/Barcelona game in  Spain.&#8221; Tickets for the final will be available.</p>
<p>Patti Monzingo,  44, is always in the water — or at least it seems that way. The five  finger shoes, who also coaches and teaches other swimmers, is a distance  and open-water swimmer. Monzingo logs anywhere from 10 to 20 miles in  the water a week. She coaches with Dallas Aquatics Masters and at the  Greenhill School.Her wish list:The Blueseventy Nerotx Kneeskin Racing  Suit is not your typical five finger shoes. The suit helps streamline  the body shape in the water to help swimmers improve their times.</p></div>


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<p>No related posts were found, so here's a consolation prize: <a href="http://www.marketingdirects.com/a-guide-for-your-successful-business/" rel="bookmark">A Guide for Your Successful business</a>.</p>
]]></content:encoded>
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		<item>
		<title>Social Marketing Success with Twitter</title>
		<link>http://www.marketingdirects.com/social-marketing-success-with-twitter/</link>
		<comments>http://www.marketingdirects.com/social-marketing-success-with-twitter/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 03:24:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social marketing success]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=196</guid>
		<description><![CDATA[Some  social networking services offer a laundry list of features. They allow  users to set up detailed profiles, blogs and more. But others, like  Twitter, are much simpler. The key feature of this beloved site is the  ability to broadcast messages of 140 characters or less. For those with a  [...]

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	</ol>

]]></description>
			<content:encoded><![CDATA[<p>Some  social networking services offer a laundry list of features. They allow  users to set up detailed profiles, blogs and more. But others, like  Twitter, are much simpler. The key feature of this beloved site is the  ability to broadcast messages of 140 characters or less. For those with a  short attention span (which, considering how much information we&#8217;re  bombarded with these days, is just about everyone), it&#8217;s just what the  doctor ordered.</p>
<p>You might think that 140 characters isn&#8217;t much to work with. At  first, it does seem rather difficult to market effectively under such a  restriction. But many companies have taken to Twitter for promotional  purposes, and they have done very well with it.<span id="more-196"></span></p>
<p>Maybe you&#8217;re wondering just what you can do with such a short  message. Well, let&#8217;s see. You could inform potential customers about an  upcoming sale. You could share an exclusive coupon code. You could offer  advice that&#8217;s relevant to your business. You could share your opinion  on hot topics related to your field. You could broadcast a link to your  latest blog post. And that&#8217;s just the tip of the iceberg.</p>
<p>With its millions of users and easy-to-use interface, Twitter can be  used as a powerful marketing tool, if you want to harness that power and  learn how to tweet effectively.</p>
<p>One important aspect you must always remember is to also be a real  person. It&#8217;s never about how many products you can promote. Give back to  your followers by being friendly and getting to know them. <em>Social marketing </em>may be the wave of the future, but you can still do business like humans do</p>


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]]></content:encoded>
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		<item>
		<title>WPblogmatic Autoblogging Plug-in competes against WPmage, BABS &amp; Buildablogstore</title>
		<link>http://www.marketingdirects.com/wpblogmatic-autoblogging-plug-in-competes-against-wpmage-babs-buildablogstore/</link>
		<comments>http://www.marketingdirects.com/wpblogmatic-autoblogging-plug-in-competes-against-wpmage-babs-buildablogstore/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 15:10:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[babs]]></category>
		<category><![CDATA[buildablogstore]]></category>
		<category><![CDATA[wpblogmatic]]></category>
		<category><![CDATA[wpmage]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=194</guid>
		<description><![CDATA[WPblogmatic  was created by Team WPblogmatic over a 12 month period and at a  development cost of over $50,000. The initial goal was to create a  product superior to competitors such as WPmage, WProbot, Market Samurai  or the lesser know BABS, also known as Buildablogstore.
Starting out with an open source PHP [...]

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	</ol>

]]></description>
			<content:encoded><![CDATA[<p>WPblogmatic  was created by Team WPblogmatic over a 12 month period and at a  development cost of over $50,000. The initial goal was to create a  product superior to competitors such as WPmage, WProbot, Market Samurai  or the lesser know BABS, also known as Buildablogstore.</p>
<p>Starting out with an open source PHP script readily available on the  market (also used to create BABS or Buildablogstore), Team WPblogmatic  rebuilt the core engine and management interface to create a unique  product which finally offered true ease of use, free of footprints and  unmatched professional looking blogs with the ability to generate a  serious online income.<span id="more-194"></span></p>
<p>WPblogmatic is a truly powerful Wordpress Plug-In with a simple  step-by-step management interface allowing you to build an army of blogs  on complete autopilot adding fresh content at regular intervals.</p>
<p>With WPblogmatic you can add Amazon products , eBay Auctions, YouTube  videos, Yahoo Answers, Keyword Targeted Articles, LinkShare, CJ,  ClickBank and many more Affiliate Programs.</p>
<p>Since all posts are auto generated you can now easily create an army  of Autoblogs in order to earn affiliate commissions or simply redirect  traffic to your money sites.</p>
<p>WPblogmatic will change the way you do business online, it will  change the way you think about making money online and to make your next  decision even easier we are also going to include much more to help you  get your business up and running right away.</p>
<p>With WPblogmatic comes a new level of blogging and making money  online. You don&#8217;t need to be some highflying internet php coder  specialist, WPblogmatic handles everything for you. All you need to do  is simply install the plug-in, activate it, configure the settings and  then sit back!</p>
<p>In a just a few clicks WPblogmatic fills your  blog automatically with fresh, content rich posts as often as you would  like! WPblogmatic takes things to a new level with this cutting edge  feature to turn your blogs into unstoppable machines. WPblogmatic posts  topical news feeds randomly and automatically to your posts. This turn&#8217;s  your blog from an ordinary affiliate blog, into an overflowing content  machine that has never been seen before.<br />
<strong></strong></p>


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]]></content:encoded>
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		<item>
		<title>Influence is Three Dimensional</title>
		<link>http://www.marketingdirects.com/influence-is-three-dimensional/</link>
		<comments>http://www.marketingdirects.com/influence-is-three-dimensional/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:10:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[b2b influencers]]></category>
		<category><![CDATA[influence marketing]]></category>
		<category><![CDATA[influencer formula]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth influence]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=193</guid>
		<description><![CDATA[Alright.  I&#8217;m gonna start out slow here. How influential would you say&#8230; oh I  don&#8217;t know&#8230; Julian Assange, founder of the notorious &#8220;Wikileaks&#8221;, is?  You&#8217;d probably say &#8220;Oh he&#8217;s quite influential! He releases top-secret  government documents, stirs up the political pot, and is regarded as  incredibly dangerous by many nations!&#8221; [...]

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]]></description>
			<content:encoded><![CDATA[<p>Alright.  I&#8217;m gonna start out slow here. How influential would you say&#8230; oh I  don&#8217;t know&#8230; Julian Assange, founder of the notorious &#8220;Wikileaks&#8221;, is?  You&#8217;d probably say &#8220;Oh he&#8217;s quite influential! He releases top-secret  government documents, stirs up the political pot, and is regarded as  incredibly dangerous by many nations!&#8221; Well you&#8217;d be correct. He puts  lives in danger, is becoming exponentially more well-known, and is a  threat to many a nation&#8217;s security because he is able to acquire and  release highly classified information to the general public. Now, if I  were to ask you exactly how much influence Julian Assange has on the  Inuit tribes of the arctic, what would you say? Well, I&#8217;d reckon you  would say &#8220;not much&#8221;.</p>
<p>The point I&#8217;m trying to make here is that being loud isn&#8217;t the only  dimension of influence, and you can&#8217;t readily measure it by just  comparing which one is louder. There are many other factors and data  involved. For instance, when mixing a song you don&#8217;t just blast every  instrument at full volume.<span id="more-193"></span></p>
<p>You have to visualize each of the instruments  on a stage and decide where they are placed. If they pan across the  stage. You have to decide how loud they are, what key they are in, if  they are modified by any special effects. Bohemian Rhapsody had around  100 different vocal overdubs to create the harmonies heard in the song.  If you taped less, if you played them all at the same loudness and  tonality, if you did anything different then the song would probably end  up trash.</p>
<p>How is this applied to influencers and influencer marketing? Well,  I&#8217;m asking you. What do you think are the dimensions of influence? We  know that influence isn&#8217;t just a number. It&#8217;s the influencer, it&#8217;s the  influenced, it&#8217;s the platforms, it&#8217;s the  traffic, it&#8217;s the popularity  on here vs. there. It&#8217;s so many different things. You need to know all  the dimensions of influence before you can properly track it and it&#8217;s  word of mouth influence.</p>


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]]></content:encoded>
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		<item>
		<title>Influencer Reward</title>
		<link>http://www.marketingdirects.com/influencer-reward/</link>
		<comments>http://www.marketingdirects.com/influencer-reward/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 03:14:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[b2b influencers]]></category>
		<category><![CDATA[influence marketing]]></category>
		<category><![CDATA[influencer formula]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth influence]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=192</guid>
		<description><![CDATA[I  recently was talking to a friend about influencer marketing and word of  mouth advertising when we came to a very important question. &#8220;How do  you reward an influencer&#8221;? To illustrate, once you&#8217;ve contacted a  prolific blogger and gotten them to promote your particular brand or  service, do you pay [...]

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	</ol>

]]></description>
			<content:encoded><![CDATA[<p>I  recently was talking to a friend about influencer marketing and word of  mouth advertising when we came to a very important question. &#8220;How do  you reward an influencer&#8221;? To illustrate, once you&#8217;ve contacted a  prolific blogger and gotten them to promote your particular brand or  service, do you pay them? According to the FTC, as long as you disclose  this financial relationship, everything is a-okay. A follow up question  came and it shocked me just as well. Do you pay them in advance, or  after? Well, paying after seems the most common. I mean we all do it.  Sending a gift basket to a customer after they purchase your service is  commonplace.</p>
<p>But then I started thinking. Why? Why not just put a few big twitter  handles and bloggers on the payroll as endorsers? Two words: reverse  psychology. Well, not really. More like <em>unmarketing</em>. To define:  marketing yourself indirectly, or without making your intent known.  Acting altruistically to gain &#8220;brownie points&#8221; with the customer. <span id="more-192"></span>Now  this may seem off-putting, but think about it for a second. This is how  it&#8217;s been done for a long time. Everyone does it. Even people who have  nothing really to market. Say you are a pastry chef. You own a  pastry restaurant and you bake ALL  the pastries. All of them. Now say,  for charity, every Sunday(or something) you donate some pastries to a  local church for consumption during their service. Say you quickly  become known for your delicious, scrumptious, delectable pastries and  quickly gain a huge boost in customers. Are you a hideous awful person  for doing this? Absolutely not. You are giving those pastries away for a  proper cause and their value and deliciousness is noted and through  word of mouth influence you gain more customers.</p>
<p>This is what I&#8217;m talking about. Starting a following this way is  natural and how has been done for centuries. You aren&#8217;t a scheming  bastard by giving your pastries away for free and gaining customers for  it. So rewarding someone for helping you out is just as natural.  Rewarding influencers for working for you. Unmarketing. There it is.</p>


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		<li><a href="http://www.marketingdirects.com/twelp-force/" rel="bookmark">Twelp Force</a><!-- (9.06123)--></li>
		<li><a href="http://www.marketingdirects.com/social-media-social-media-for-everyone-or-not/" rel="bookmark">Social Media! Social Media for Everyone! &#8230;or Not?</a><!-- (8)--></li>
		<li><a href="http://www.marketingdirects.com/social-media-maybe/" rel="bookmark">Social Media Maybe?</a><!-- (8)--></li>
	</ol>

]]></content:encoded>
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		</item>
		<item>
		<title>The Twitterbug</title>
		<link>http://www.marketingdirects.com/the-twitterbug/</link>
		<comments>http://www.marketingdirects.com/the-twitterbug/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:11:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[b2b influencers]]></category>
		<category><![CDATA[influence marketing]]></category>
		<category><![CDATA[influencer formula]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth influence]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=191</guid>
		<description><![CDATA[I  used to not be so twitter savvy. I didn&#8217;t like it. I thought it was  pointless and dumb and stupid. I thought all of these things- about a  year ago. But something changed. Now I can&#8217;t be separated from it. Why?  The power of social media influencers has caught my [...]

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]]></description>
			<content:encoded><![CDATA[<p>I  used to not be so twitter savvy. I didn&#8217;t like it. I thought it was  pointless and dumb and stupid. I thought all of these things- about a  year ago. But something changed. Now I can&#8217;t be separated from it. Why?  The power of social media influencers has caught my attention.</p>
<p>The  influencer formula is undeniable. I&#8217;ve been blasting away tweet after  tweet trying to build my brand. I&#8217;ve also been closely tracking the  current top trends in my market that are presently impacting my field as  well as identifying and evaluating the top influencers in various other  sectors. I often chat with my friends about Twitter and it&#8217;s importance  in the line of work I do. You just can&#8217;t kid around with Twitter. It&#8217;s  importance is undeniable fact.<span id="more-191"></span></p>
<p>Twitter is a real time information network. If leveraged properly it  provides an extremely effective engagement tool for interacting with  customers and influencers to promote your brand and establish  relationships. The process of reaching that goal seems simple enough but  rarely does anyone properly execute it. You need to have a strategy. A  game plan when evaluating who to connect with and how to do it. But  twitter is just one part, a major part, but singular nonetheless amongst  a plurality of parts to a greater whole. You need steps. Write out your  objectives. Stay focused and pick one. Work on it and then move onto  another. Invite gregarious users onto your site. Doesn&#8217;t matter who they  are as long as they have a passion for communication. Set a weekly goal  of tweets and RTs and posts and etc. Research what will attract the  viewers. Use tools like tweetdeck to make it easier. Most of all, and I  know it&#8217;s cheesy but just bear with me, most of all have fun. No one  will follow you if you are a droll hum-drum person.</p>
<p>Twitter is a powerful tool if leveraged properly. So yes. In answer  to the question. Yes. Catch the twitterbug and have some fun.</p>


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		</item>
		<item>
		<title>Social Media Maybe?</title>
		<link>http://www.marketingdirects.com/social-media-maybe/</link>
		<comments>http://www.marketingdirects.com/social-media-maybe/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 03:12:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[b2b influencers]]></category>
		<category><![CDATA[influence marketing]]></category>
		<category><![CDATA[influencer formula]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[white paper]]></category>
		<category><![CDATA[word of mouth advertising]]></category>
		<category><![CDATA[word of mouth influence]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=190</guid>
		<description><![CDATA[So  I read a recent research study done on a multitude of brands and the  results? Not that surprising. A little under 50% of the brands studied  said that the jury was out on social media. Why&#8217;s that not surprising?  Well, one can&#8217;t exactly measure the return on the investment as [...]

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]]></description>
			<content:encoded><![CDATA[<p>So  I read a recent research study done on a multitude of brands and the  results? Not that surprising. A little under 50% of the brands studied  said that the jury was out on social media. Why&#8217;s that not surprising?  Well, one can&#8217;t exactly measure the return on the investment as easily  as one might like. It takes a lot of time and resources to track all the  data necessary, or you just have to luck out and have an ingenious  analyst on your team. And the inherent value isn&#8217;t exactly forthcoming  either. Reputation isn&#8217;t as easily tracked as one might think, but  that&#8217;s what it does. Social Media investment, at it&#8217;s core, creates a  massive return on reputation. The trouble is that controlling that  reputation is so difficult. Why?</p>
<p>Having a veritable cornucopia of positive social opportunities means  you also have just as many negative social opportunities. Keeping the  balance can be tedious. One slip up and you can have the hounds on your  tail, losing favor universally. The cost of setting up a social media  investment is easily calculated. The return? Not so much. A lot of  digital marketers play the guess and check method of throwing money at a  campaign they think might have value and then checking if there was any  verifiable return. This happens more often than you think. Now you may  have thought to yourself, if under 50% of the brands were unsure, what  did the other think? Well let me break it down for you. All but 1% of  those studied acknowledged that there was some value in social media  investment. It&#8217;s crazy I know. 35% of that noticed a similar or  increased return than from other types of media investment.<span id="more-190"></span></p>
<p>What does this all break down to? Well, it&#8217;s becoming undeniable  that Digital and Social Media marketing is on the rise. In the future  there may be a complete switch to either. We need to get on this train  FAST before we become totally obsolete. Who&#8217;s with me?</p>


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		<title>Social Media! Social Media for Everyone! &#8230;or Not?</title>
		<link>http://www.marketingdirects.com/social-media-social-media-for-everyone-or-not/</link>
		<comments>http://www.marketingdirects.com/social-media-social-media-for-everyone-or-not/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:18:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[b2b influencers]]></category>
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		<category><![CDATA[word of mouth influence]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=189</guid>
		<description><![CDATA[With  any new field comes risks. That&#8217;s irrefutable fact. Social Media is no  exception. As it continues to rise in relevancy more and more see the  opportunities created and want to jump right in. So should you? Consider  this. Say, you&#8217;re a freelance investor who just made a very profitable  [...]

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			<content:encoded><![CDATA[<p>With  any new field comes risks. That&#8217;s irrefutable fact. Social Media is no  exception. As it continues to rise in relevancy more and more see the  opportunities created and want to jump right in. So should you? Consider  this. Say, you&#8217;re a freelance investor who just made a very profitable  and successful stock trade. Say you decide to hop on twitter and brag  about it. Say someone, knowing you&#8217;re profession takes that advice and  takes the plunge. Say they sue you. Now you get what I&#8217;m saying?</p>
<p>I&#8217;m not trying to scare you. Social Media is great! But it&#8217;s  amorphous, ever present, and always changing. It&#8217;s impossibly hard to  define, incredibly hard to contain, and even harder to predict. You&#8217;d be  cautious entering a new unfamiliar place for the first time, wouldn&#8217;t  you? So why not be cautious when dealing with Social Media? You have to  prepare yourself for sudden changes and and unexpected turns.<span id="more-189"></span></p>
<p>You also have to be honest. A lot of companies have problems with  this. There may be plenty of firms eager to jump into the ongoing  conversation that is happening all over the social networks right now,  but others know that they have to stay put. For them, conversation means  accusation. If ENRON had a twitter, a facebook, for which anonymous  legions to blast and troll endlessly? You&#8217;ve no doubt heard of  &#8220;anonymous&#8221; and their various digital attacks and trolling exploits  against companies they view as &#8220;evil&#8221;. DDOS attacks would be unceasing.  Their trolling would blot out the digital sun. Except you wouldn&#8217;t be a  spartan warrior. You&#8217;d be a tiny little helpless baby kitten ready to be  smashed by the angry mutant fist of the internet. So, unless you are  honest and have a decent track record- and <em>maintain</em> that  record, Social Media investment probably isn&#8217;t for you. But for the  majority of companies, as long as they stay cautious, the return can be  outstanding</p>


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		<title>How To Get New Facebook Fans</title>
		<link>http://www.marketingdirects.com/how-to-get-new-facebook-fans/</link>
		<comments>http://www.marketingdirects.com/how-to-get-new-facebook-fans/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 15:12:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[facebook fans]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=172</guid>
		<description><![CDATA[
Since most companies are starting to promote that they now have a presence on Facebook, a lot of business owners will be wondering if just having a presence is enough. The truth is that without participation your Facebook pages will just look like a ghost town. You probably remember visiting an online forum and the last posts where from [...]

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]]></description>
			<content:encoded><![CDATA[<div class="KonaBody">
<p>Since most companies are starting to promote that they now have a presence on Facebook, a lot of business owners will be wondering if just having a presence is enough. The truth is that without participation your Facebook pages will just look like a ghost town. You probably remember visiting an online forum and the last posts where from months or even years ago. Well if there is no content on your Facebook page and no participation the same thing can happen.</p>
<p>Facebook has a user-base of over 500 million active users so it is certainly a worthwhile audience to try to market in to. So how do you show your prospective customers (aka FANS) that you are serious about communicating with them on Facebook? Well the first thing to do is after registering your profile is to create a fan page. Which you can think of as a mini-website with several tabs.<span id="more-172"></span></p>
<p>If you would like to see an example of a Facebook fan page visit the <a rel="nofollow" target="_blank" title="Need Help Marketing Fan Page" href="http://www.needhelpmarketing.com/fb" target="_blank">Need Help Marketing Fan Page</a>.</p>
<p>Here are some pointers that we have come up with after reviewing successfully implemented Fan pages. As well as researching Facebook Marketing best practices.</p>
<h2>Steps for an engaging Fan Page:</h2>
<p>1. Create a Welcome tab<br />
By creating a welcome tab you can introduce your visitor to what you have available on your Facebook fan page. This way you can link to the different content. But most importantly is to tell visitors why they want to join your page by clicking the Like button. When they click on the like button their friends will also see their activity and will increase your marketing reach. However you do not have an incentive or promotion for why someone should join your Fan page most won&#8217;t.</p>
<p>Most recently I saw a Fan page that said when the press comes knocking to ask for a customer reference to talk to we go to our &#8220;fans&#8221; on Facebook. Using this technique might be just the incentive to get them to signup to your fan page.</p>
<p>2. Use Photos or Videos<br />
This is your chance to add some multi-media and add more interest. You may want to add pictures of company events, trade shows, customer visits, or even behind the scenes at your office. For some online businesses this will show credibility and that you are the real deal. Not to mention that photos and videos are shared frequently online which will help bring more traffic and potential customers if you have interesting content to share.</p>
<p>3. Add a Notes tab<br />
Using the notes tab is a great way to add content to your fan page. In our case our Notes pages reproduces content from our main blog so that anyone that uses Facebook to search for marketing help will find our content. With so many users on Facebook it is becoming a bigger resource for searching for different topics to find out what is going on.</p>
<p>4. Add an About Us Page<br />
An About Us page is your opportunity to introduce yourself to someone who is not familiar with you. Unless you are major brand like Nike that people recognize you should probably add some information about your company and information on your products or services. As well as links back to your main web site for more in-depth information.</p>
<p>5. Post on your Wall<br />
Posting on your wall would probably be the most obvious recommendation and for most that is all they do. However that does not create repeat visitors and followers unless what you are posting to your wall is helpful, valuable or at a minimum interesting. You may push special discounts onto your wall so that your fans will get value out of being a fan of your page. Giving back to your fan base will also help you to get more fans and of course loyal customers.</p>
<p>Bonus Tip: Add &#8220;Like&#8221; buttons to your website, email newsletters, blogs, etc. Anywhere you can promote your Facebook Fan Page will greatly help get more traffic to that content as well as encouraging more fans which is always a good thing.</p></div>


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		<title>Why You Should Use An SEO Company</title>
		<link>http://www.marketingdirects.com/why-you-should-use-an-seo-company/</link>
		<comments>http://www.marketingdirects.com/why-you-should-use-an-seo-company/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 03:13:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[SEO Company]]></category>

		<guid isPermaLink="false">http://www.marketingdirects.com/?p=171</guid>
		<description><![CDATA[When you first launch a website you may think that is all that you have to go, but when your website doesn&#8217;t make you any money you may realize that their is more than just having a site up. That is when you should realize that you may need to use an seo company . [...]

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]]></description>
			<content:encoded><![CDATA[<p>When you first launch a website you may think that is all that you have to go, but when your website doesn&#8217;t make you any money you may realize that their is more than just having a site up. That is when you should realize that you may need to use an seo company . By using these companies you will quickly realize what you did wrong with your website and be able to start to see it make money like you want it to.</p>
<p>One reason why you should use the SEO experts that work for these companies is they will know what is wrong with your website just by looking at it. Some of those issues that you could be encountering could be the way the site looks, but it could even be the load time. What ever the issue that is present the experts that work for these companies are going to be able to solve the problem quickly to get your site back up and running.<span id="more-171"></span></p>
<p>Another reason that you will want to use the SEO consultants is that they may teach you what you did wrong. If you know what you did wrong, then you will be able to avoid doing that same action on any future sites that you decide to build.</p>
<p>Being able to have a website is a great way to make money. However, when the site is not making you any money at all you may want to consider using an SEO company to help you with the issues of not making money because of lack of traffic.</p>


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		<li><a href="http://www.marketingdirects.com/los-angeles-online-marketing-consultants-%e2%80%93they-will-make-your-company-grow/" rel="bookmark">Los Angeles Online Marketing Consultants –They Will Make your Company Grow</a><!-- (5.86651)--></li>
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