If you don’t have a list, you need to start building one right now. There are a few ways to do this effectively. You can create an e-book on something that relates to the product that you want to market, then offer it for free if they opt-in on a splash page that you have connected to your list. Or you can just keep marketing for your product and send all of that traffic to an opt-in page for your free e-book. Both of these strategies are very effective in list building and increasing website traffic.

Once you have a good size list going, keep offering free information and other offers for your different websites and/or affiliate products. Keep marketing for your list on a consistent basis and e-mailing your list at least every other day and you will start to see a big increase in your website traffic.

You also want to work on the latest traffic driving strategies that you can learn by taking Jeff Johnson’s new traffic building training course called Traffic Voodoo 2.0. You will learn from the best in the industry and learn the proven traffic driving methods the gurus use to drive thousand of people to their websites or free list building offers.

If you seriously want to increase website traffic, then you will take my advice in this article and apply it now. The sooner you become a list building expert, the sooner you will achieve your financial goals. Good luck on your journey to financial freedom. Learn how to become a traffic building expert by clicking one of my website links in the author box below.

1. Search Engine Indexing Service – Your Website Is Non-Existent without It
2. How a Direct Marketing Mailing List Can Help Your Business
3. Video Conversion Formula Explodes Viral Traffic
4. Mark Kumar – Network With Meetup And Increase Your Business
5. Find Good Content And Fill Up Your Website

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

1. Social Media Marketing: How to Deliver Value to Your Target Market
2. Social Media and Brand Consistency
3. Facebook to provide email services
4. Facebook Marketing Strategies: How to Attract Targeted Leads on Facebook
5. How To Get New Facebook Fans
6. Putting Your Dollar on TV, Social Media Ad Spending
7. Facebook Fan Page Business Marketing
8. Buy Facebook Fans – A Fast And Easy Way To Spread The Word
9. Professional Social Networking For Your Success
10. 3 Simple Ways to Automate Your Social Media Marketing

Viral marketing is a marketing campaign that spreads on its own free will.  Web-based businesses will use various forms of media to promote their product or business such as addictive flash games, entertaining videos, informative information, newsletter with discounts, hilarious cartoon and jokes as means to be individuals hooked into passing along their message on their own.

The basic concept of viral marketing is that individuals like the content of the message in which they have received so much that they eagerly pass it on to others freely.  However, attached to messages is your web-based business’s brand or logo as well as a link to your website and perhaps a description of a product, which will help promote the company.

Recently, viral marketing campaigns have become the most popular types of advertising and marketing methods due to their low cost.  In order to prevent being marked as spam mail, messages are only sent out one or two at a time and web-based business rely on the eagerness of the recipient to pass the message on to others.

As a result, when another person sees the name of an individual they know as the sender, then they are less likely to block the message and much more likely to open it up and read it.  Some web-based companies will even offer special incentives such as rebates or special discounts for customers who aid in spreading their viral marketing messages.

The biggest advantage of viral marketing campaign is that the web-based business is able to get plenty of free publicity, which in turn can generate a flow of traffic to their website.

1. The Good & The Bad Of Viral Marketing Campaigns
2. Is Viral Marketing For You?
3. Tips on How to Do Viral Marketing
4. Campaigns Gone Viral
5. Flash games prove to be an effective medium for viral marketing
6. Viral Marketing: The New Version of Advertising
7. Viral Marketing system features
8. How to Promote your Business with a Photo Contest that Utilizes Viral Marketing
9. The basics of business lead generation
10. Video Conversion Formula Explodes Viral Traffic

Google Sniper 2

George Brown shows you in his last product version 1 of Google Sniper the EXACT FORMULA he uses to find keywords that meet specific criteria. George Brown’s Google Sniper System actually took the forum by storm and sold over 500 copies in two weeks. George Brown’s sniper sites are almost all on number 1 of Google, some are there now for almost a year. George Brown is an internet marketing expert, author, 2 time Clickbank #1 bestseller, and at 19, one of the youngest self made millionaires online. Google Sniper is not only a great product but George Brown is a great guy too. The secret of George Brown’s Google Sniper success is mainly attributed to its simple concept of Keyword snipping or targeting and then ranking on page 1 of Google to get free organic traffic.

Many would consider the Google Sniper 2 system too simple, but it flat out WORKS, and after implementing the Sniper System and putting it to the test, I can honestly say that George Brown has delivered on his promises. When I first got the first Google Sniper product I was at the stage of already learning SEO however faced problems due to the competition so I was thinking what if I went for lower competition with the keyword in the domain as I have learned that a keyword domain in the url helps a lot. Not long after I came across George Brown & his Google Sniper product I was at the beginning of a new chapter in my Internet marketing efforts. You may be like me trying to get away from PPC or paid traffic where I was losing more than I was making.

The Google Sniper 2 system is the new version of the original Google sniper product which is a simple and very practical easy to understand set of instructions for even a beginner and the Google Sniper 2 system is a simple practical easy to understand set of instructions for even a Newbie online marketer. If you don’t want to read the e-book you can watch the videos instead. Google Sniper 2 system is about going for relatively easy keywords so that you wouldn’t have to wait months before seeing any results. Google Sniper 2 is only one way to make money online, and it is a great way to start. Is it the best internet marketing system out there.

1. Google Top Ten Review – Does Google Top Ten Optimization Get Real Results Or Not?
2. Google Adsense Earnings May be The Best way To Make Money Online?
3. Facebook to provide email services
4. Social Marketing for Business: Hit pay dirt following these three simple (not easy) steps
5. Google Adsense: Computer Knowledge and Direct Deposit

I just finished reading a whitepaper I downloaded giving advice on what a company can do to ENSURE their campaigns go viral.  This got me thinking, it’s my opinion that no one can promise or commit to a client that they will deliver what will become the next big viral marketing sensation.  That’s like promising a client a 5% ROI on a direct mail campaign when you know damn well you’ll be lucky to see .5% – .75%!  I come from the school of under promise and over deliver so it pains me to see people make promises that can’t possibly be kept in order to win business.

And just like any another form of marketing you can provide a foundation that is based on strategies and tactics that have been proven to be successful but at the end of the day it’s all very subjective and comes down to what the consumers respond to.  Case in point… Old Spice didn’t have a clue that The Old Spice Man would become as big as it did while on the converse General Motor’s never predicted the annihilation of their “create your own advert” viral marketing campaign when the environmentalists created negative ads.

So, know that you know what I don’t believe is possible, let me tell what I think is totally plausible. If you have an innovative multi-channel marketing strategy the sum of those parts will “help” to create a viral outcome.  I think this is why a lot of marketers still have not embraced multi-channel / social marketing; they are looking for a one hit wonder and they forget that the rules Web 2.0 marketing are not very different from those of traditional marketing.  What I mean by this is that you still need to know you audience, decide what your objectives are, create a point of differentiation and all the other things required to develop a solid creative work brief. All that said, if you want a chance at going viral you need something with exceptional entertainment value, a great offer that the user will want and can use, instant gratification, uniqueness and something that is highly engaging.

One can only hope that whatever agency you are working with knows that these are table stakes and the foundation on which they develop all their marketing programs. In summary I’d like to refer to a quote in an article I just read that said “Viral marketing isn’t a strategy. It’s not even a tactic. Viral is a possible outcome that brings an unplanned life to a piece of advertising.” It then went on to say “The truth is that the best one can hope for is, to paraphrase Peter Shankman, CEO of The Geek Factory and PR/marketing warlord, to make your marketing great. If you’ve done that, the rest will take care of itself, and viral will simply be one of the many symptoms.”  I couldn’t have said it any better and I stand by this methodology and hope you embrace it too.

Take Away

This bears repeating: Viral marketing is NOT a strategy and it’s NOT even a tactic. Viral is the possible outcome that brings an unplanned life to a piece of advertising.  Develop a sound multi-channel marketing strategy that includes any or all of the following: landing pages, video, mobile, podcasts, social, video and never, ever forget to listen and engage

In my last blog we talked about how your most valuable customers might not be the biggest spenders but actually your biggest brand advocates and how these advocates could influence the spending power of hundreds of potential customers.  It’s that spirit that in today’s blog I’d like to discuss reward / loyalty approaches for this elite and not to be overlooked group of consumers.

With remarkable speed, the marketing services industry has entered a new era. Multi-channel marketing – the convergence of direct, social, mobile, video and brand – is literally transforming the face of marketing. And whether it’s B2B or B2C, the proliferation of these new channels greatly affects how you go to market.

Marketing is no longer about one-sided conversations / monologues where you push messages at consumers. Rather, successful marketing is contingent upon your ability to have interactive dialogues with your consumers.

And that’s where we come in. Built on over 25 years of expertise in traditional marketing, CNM provides a comprehensive roster of online and offline marketing services… from social to mobile to digital to a full complement of direct marketing services.

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1. The Good & The Bad Of Viral Marketing Campaigns
2. Tips on How to Do Viral Marketing
3. Viral Marketing: The New Version of Advertising
4. Is Viral Marketing For You?
5. Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
6. Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
7. The Basics Of Viral Marketing
8. Video Conversion Formula Explodes Viral Traffic
9. The Current Power of Direct Mail
10. Flash games prove to be an effective medium for viral marketing

There are a lot of thought leaders out there attempting to put a name to influence, and from all that I’ve seen on the subject I’ve found that it usually can be broken down into twomain categories. Of course there are many other derivatives that stem from these categories, but for now I’ll just be talking about these two. Number one I like to call Analogue Influence. That is, influence that is based on “land-line” things- Title, Company, Brand, Customer Experience, History etc. This is the standard type of influence that we’ve seen for hundreds or thousands of years. But recently with the advent of the internet we’ve seen the emergence of a new type, one I’ll classify as Digital Influence. Influence that is based on the amount of active opinions found throughout the internet indexed in various media forms such as blogs an what-have-you.

Best Buy, with the implementation of the “Twelp Force”, has united the two, and baby, it feels SO good. They’ve managed to truly bridge the gap in influence, creating a whole new standard for the rest of the world. They’ve managed to directly connect and create a relationship with you, the customer, something that traditional internet retailers have been unable to do. Plus, as I mentioned in my previous article, they’ve made that relationship one of pure goodwill, generating massive amounts of “influence brownie points” and word of mouth advertising potential.

So the short and skinny of it all becomes this- Is this transition marketable to other companies? And can you Best Buy level influence using only a Digital Influence model?

Incoming search terms:

• white paper on twitter advertising

1. Twelp Force
2. Influencer Reward
3. Influence is Three Dimensional
4. Social Media Maybe?
5. Social Media! Social Media for Everyone! …or Not?
6. The Twitterbug

As we’ve mentioned in a number of our recent writings, you learn to put in writing by writing. Writing from the center with smart relevant info has contributed to the success of the many on-line businesses. We have a tendency to live in an information-based society, thus it makes lots of sense to require advantage of this type of communication. This kind of medium is one in every of the foremost effective techniques of changing a possibility into a buyer.

Within your arsenal of promoting tools most people have some sort of program that helps us to distribute our info abundant easier than the strategies used some of years ago. There are submitters you’ll be able to notice on-line which will extremely create the chore of publishing additional tolerable. Do a Google search and see the varied varieties of programs being offered concerning submitters. A decent submitter is value its weight in gold. This author isn’t endorsing any explicit program being offered. This is often simply a suggestion of 1 thanks to create your submission method quicker and to additional users, therefore giving your chance additional exposure.

We speak lots regarding optimization. However, there are alternative aspects of article promoting that we’d like to think about.

• Branding….There is only 1 reason that anyone writes and publishes articles, which is to stay our audience informed regarding you and your business opportunities. If we wish to become standard personally, or our get our business name recognized as a household icon, then branding become essential in our promoting efforts.

• Lead Creation….We all understand that while not folks to speak to, we are going to never be in a position sell our product or services. There are several choices we will pursue within the never ending saga of lead generation. Do some analysis concerning this subject and notice the most effective supply of lead generation for your explicit business chance.

• Advertising…..There are countless those that knowledge to create a web site; however, they do not have a clue on the way to promote their business. this is often be} a method that you just can learn and is changing into additional and additional vital that you just learn the maximum amount as you’ll be able to regarding this method, and implement this data into the promoting ways concerning your product or service.

If your info isn’t laser targeted concerning the 3 problems mentioned on top of, you may undoubtedly fail in your promoting efforts. By writing smart relevant content in your web site further as your writings your reading audience can respond by staying in your site longer which supplies your reader longer to form a positive alternative of buying your services.

The links that may be generated with article promoting is astounding. we have a tendency to all understand that the search engines place an implausible quantity of weight on the quantity of links, back links and cross linking that they notice when the robots spider our websites. By aggressively promoting your articles you may expertise a natural magnet impact of drawing smart quality links pointing to your web site that the search engines will reward you with higher page ranking.

In your article promoting it’s imperative to use keywords and keyword phrases, however, do not overdo this part of the method. Use the ratio of 5-7% that we’ve mentioned before ought to be adhered to. This can assist you to avoid being charged with keyword stuffing by the search engines. Several search engines are thus set on this ratio; they’re going to ban your web site if you violate their tips.

Getting your writings picked up by publishers can offer you a considerable boost in your reading audience. The larger the audience the additional links you may accumulate. The search engines love links and in flip can rank your web site accordingly. Not all publishers are progressing to devour your work, thus do not get discouraged. Simply carry on writing those articles and sooner or later a significant publisher can devour your work.

Article directories have tips to follow. Most of them are terribly explicit on following their format thus do not try and push the envelope too way or they will not publish several of your articles or ban you altogether. Do your analysis on any topic of interest and write from the center. You would possibly even think about using a ghost author to put in writing a number of your articles if you develop writers block. Ensure you have got the exclusive rights to publish that article by having one thing in writing supplying you with authorization to publish.

You can double, triple the quantity of websites you’ll be able to suffer by writing articles that the publishers wish to share with alternative directories. All it takes is one publisher with 100 thousand readers to extend your potential audience overnight. Write the articles that publishers wish in their publications if you wish your article promoting to figure the foremost effective approach for you. This additionally means that you have got to obey the quality tips, spell checks, researching on a decent topic and even hiring a author to supply a decent content on your behalf.

Your audience goes to be various in their interest, thus you need to write accordingly. If you wish to focus on a particular form of audience then do your analysis and write your article additional specifically than you’d write for a general audience. The additional you write the additional you may learn to tell apart the way to construct your article formats for optimum effectiveness.

1. Quality Vs Quantity – Running a Successful Article Marketing
2. Article Marketing – Is This Dying?
3. Magic Submitter – Magic Submitter Review
4. Tips on How to Do Viral Marketing
5. Strategic Advertising Campaign For Affiliate Marketing
6. How to Promote your Business with a Photo Contest that Utilizes Viral Marketing
7. What are the best Off Page Search Engine Optimization methods?

You’re probably not the only one online that’s going to be marketing the same product or service, so how do you plan to stand out so pronounced that a potential client will pick you and your site over your competitors. Basically the only thing you have to sell at this point is customer service and you are going to have to make a big issue out of that part of your business to impress the masses.

Unless you are way above average in your marketing skills you may not be able to put together a strong enough marketing plan and develop the strategies you need without the help of an optimization specialist.

At this point in your online career is almost like when you have pain from an unknown source in your body do you try to self medicate your problems? Absolutely not, you go see your Doctor who knows what to look for and what test to run and make an informed diagnosis of what’s wrong with you.

Unless you maximize your potential and put together some key strategies to offer your potential clients your online business will probably not do very well. The whole marketing process requires a great deal of planning, implementation of your well laid plans and follow through to make this whole thing happen. You are going to have to develop some kind of a hook that makes you and your business opportunity totally different.

You may have to set aside a budget to cover the cost of samples that you can give away to your potential clients. Offering the highest quality of products or services is also a vital part of effective marketing strategies. If you can’t or won’t stand behind you products or services you’re going to fail and you can that to the bank…You’re not going to make it in this fast paced, completive online business venture.

There are two very important elements in your marketing strategy that you must pay particular attention to. You have to have a product that people will want to buy and then work out a marketing strategy to reach that audience. The potential clients are not come to you and break down your door to participate in your business offering, you’re going to have to go after a targeted audience. Keeping the users informed about your product or service is imperative. Don’t try to sell them on you and your business, but provide keyword rich, relevant information and then let the customer decide if they have an interest and want to participate.

Writing long, hard sell sales pages that go on and on restating the same information over and over is a total turnoff to most potential prospects. People use the internet to acquire information about a product or service so they can make an informed choice.

If you’ve been trying to sell your services and going nowhere then try backing off of the hard sell approach and provide some good quality information for a change. Make sure you put your contact information at the bottom of the page so your potential customers can get hold of you without having to search through countless boring sales pages.

Once you’ve overcome the challenges of getting the users to look at your site then comes the all important sales process. Unlike the face to face sale at the car dealership the internet must have enough information for the customer to feel compelled to purchase your product. One nice personal touch would be to put your phone number in your information. Many people want to know that there is a real person behind all this information.

If you and five other online stores all offer the exact same product and service, why should a potential client choose to buy from you instead of one of the other businesses? What can you say or do to make the prospect be totally convinced that you offer the most value for the money they are about to spend.

You might want to include free shipping, emphasize your quality support you give, include testimonials that show you are a cut above the normal business that sells your specific product. It’s imperative that you point out these features explicitly to your potential clients.

You will need to continually find new and exciting ways to reach more of the market share of your particular product or service. The more you do the better your mind will develop on ways to make this happen.

Never be content with second best. If you come in second in a race, you’re still the first loser of the race. Updating your product line and having an accessible inventory will be a big plus in building your business to a powerful well know company.

You might want to look for a product that people will use and have to reorder on a regular basis. Residual income in this business should be included in your original marketing plans. Listing some up sale items in your newsletters, flyers, emails etc. will enhance your chances of success proportionately.

By planning early on in your online career for the short term and the long term you will develop some powerful marketing strategies and enhance your ability to reach your business objectives and goals much quicker.

The eBiz Solutions Team is standing by to assist you with a well developed marketing plan to help get you from your early planning stages to your advanced efforts. Call us today for your free 30 minute “no obligation” consultation.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

1. Software development+online marketing,+SEO, webgaints
2. Direct Marketing Plan and Content
3. Combining Direct Marketing Strategies with Web Copywriting For Maximum Impact
4. No Online Business Success? – Give and You Will Get!

Maverick Money Makers ? 1997 – 2008

The question has come into everyone’s mind at one point or another.”How do I make money fast?” Luckily for everyone who has ever had that question come to mind there is an answer! There are several ways to make money quickly online, now we will venture through the online category.

3 websites to make money online.

1. Associated Content.
2. Cash Crate.
3. Forum booster.

Let’s begin with associated content. Associated content should be the number one stop for those people who frequently ask themselves, how I could make money fast. Associated Content requires you to write content, which in other words for those who aren’t familiar with the online language, content means articles.

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Associated Content requires that you write articles for them, they will pay you anywhere from $3 to $40 for your content.

Most of the time however the bids that they place on your content are for much less than $10. However, this is still a great way to make money online if you can type several articles per day. You may be surprised to see how easy it has become to earn a part time income through writing for Associated Content.

The next site that we will talk about is Cash Crate. Cash Crate is a site that pays you to take surveys. They may pay anywhere from a dollar to possibly a hundred dollars, just for you to take a survey.

Doesn’t sound too bad now does it? The reason they pay you to complete surveys is that companies are willing to shell out loads of cash for in-depth information from their consumers to find out exactly what they word on the street is about their product or services.

They even have a daily survey on the homepage that is guaranteed to make you some extra income; the guaranteed survey on the homepage pays $0.80. It may not seem like much but do the math, over a 30 day time period. That is almost $30 extra dollars just for taking surveys.

Are you still asking yourself that question, how do I make money fast? Well if writing tons of articles and taking surveys doesn’t really sound like your cup of tea, there is always the alternative of Forum Booster.

Forum Booster is a website that pays you $0.10 for each post you make on a forum. This is great for those of us that would be searching and posting on forums either way, why not get paid for it? If you can post sixty posts in 1 hour, you can make $6, which is not that bad for earning money online.

It may not be minimum wage, but you have the advantage of being in the comfort of your own home. You can be in your pajamas sipping coffee while working on posting on these forums. Each post should be a minimum of 12 words, which is not difficult to do at all.

Overall there are tons of ways to make money quickly online but these are just the tried and true and the best of the best.
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Maverick Money Makers is a private
society that will teach you how to
build a six-figure a month business
on the internet.

If you want to make money online,
join the society before it’s too late.

Best Regards,

Frantz Fervil

http://drew16.maverick66.hop.clickbank.net

1. Google Adsense Earnings May be The Best way To Make Money Online?
2. Writing Articles For Money – 3 Points To Start Doing It Right Now
3. Are you Sick and tired of NOT making any money

Can integrating video into your email campaigns positively impact your marketing results? The answer is yes – according to a recent study of more than 1 billion video emails by the Internet marketing firm Implix. Study results demonstrated that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates compared to non-video emails. In this month’s feature, we explore the hot topic of integrating video into email campaigns.

YouTube Popularity Demonstrates the Engaging Power of Videos
Although conversion – typically measured through sales and sign-ups – is the ultimate goal of an email campaign, audience engagement consistently plays a central role in achieving that goal. And more and more marketers are finding that integrating video into their email messages increases engagement with target audiences.

The growing popularity of YouTube – the online community that allows people to watch and share videos – is certainly a good indication of the high degree of engagement associated with videos. According to YouTube statistics:

• 2 billion YouTube videos are viewed daily.
• 24 hours of video are uploaded to the site every minute.
• 51% of YouTube users go to the site at least weekly.
• The age range of the user base is broad – 18 to 55 years of age – and evenly divided between females and males.
• 52% of the 18-to-34-year-olds share videos often with friends and colleagues.

Is Video Integration Becoming a Trend in Email Marketing?
To help answer that question, the 2010 Video Email Marketing Survey and Industry Trends Report – conducted by the Web Video Marketing Council with Flimp Media and ExactTarget – gathered data from 200 marketers and marketing decision-makers. The survey results showed:

• 50% of respondents had already used video in their email-marketing programs, while an additional 24% are currently considering using it.
• 73% of respondents believed integrating video with email marketing will increase click-through rates.
• 73% also believed video-based email marketing will increase conversion rates.

What Are Some Ways to Use Video in Your Email Campaigns?
In addition to creating a typical promotional commercial for your company’s products or services, there are numerous other ways to effectively communicate your marketing message in a video email. Here are some ideas for using video in your email campaigns:

• Customer testimonials
• Product/service demonstrations
• Educational or training courses
• How-to videos
• Company/product news and announcements
• Brand image messages
• Event highlights.

How Do You Integrate Video in Emails?
Some marketers have expressed the concern that adding video to their email campaigns will result in bounces or land their messages in recipients’ spam folders. If the technology is applied in the right way and the email follows the best practices of email marketing, however, adding video should not affect email deliverability.

The following are three options for ways to integrate video into emails:

1. Create a thumbnail image in your email that links to Web video.
   A simple and popular solution to integrating video in email involves creating a video thumbnail image, complete with a play arrow, that links to the real video – either hosted on a landing page or a social media site such as YouTube.
2. Use an animated graphics interchange format (GIF).
   Animated GIFs could work for a simple product display or demonstration. The drawbacks of this technology include that they:
   • Lack audio
   • Won’t work for all email clients
   • May take some time to load.
3. Embed video in your email.
   The biggest limitation for embedding video in an email is that it will work only for certain email clients and Internet Service Providers. Recipients who use iPhones, iPads, and Apple Mail can view embedded video, for example, but users who can’t see HTML – such as on many mobile devices – won’t be able to access the video content.

If you’re interested in learning more about how to effectively integrate video into your email-marketing campaigns, the experts at FulcrumTech can help. Give us a call today at 215-489-9336. We can show you the best ways to leverage the latest technologies to optimize your email-marketing results.

FulcrumTech is an online marketing agency focused on email marketing services (e-newsletter services & promotional email campaigns), search engine marketing & website design. Specialties include analytics & conversion optimization to increase engagement & ROI.
http://www.fulcrumtech.net/resources/articles/add_video_to_your_email_marketing_campaigns_for_a_whole_new_level_of_engage/

1. Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
2. Video Conversion Formula Explodes Viral Traffic
3. Personalized Multichannel Marketing Model Drives Email Direct Marketing Campaigns
4. How to Hit a Bulls Eye With a Direct Marketing Services Company
5. The Good & The Bad Of Viral Marketing Campaigns
6. Campaigns Gone Viral
7. Facebook to provide email services
8. What are the Advantages of Direct Marketing?
9. Email Marketing Versus Personalized Direct Mail Marketing
10. 3 Affiliate Marketing Tips To Business Marketing Tool