Viral Marketing

Campaigns Gone Viral

I just finished reading a whitepaper I downloaded giving advice on what a company can do to ENSURE their campaigns go viral.  This got me thinking, it’s my opinion that no one can promise or commit to a client that they will deliver what will become the next big viral marketing sensation.  That’s like promising a client a 5% ROI on a direct mail campaign when you know damn well you’ll be lucky to see .5% – .75%!  I come from the school of under promise and over deliver so it pains me to see people make promises that can’t possibly be kept in order to win business.

And just like any another form of marketing you can provide a foundation that is based on strategies and tactics that have been proven to be successful but at the end of the day it’s all very subjective and comes down to what the consumers respond to.  Case in point… Old Spice didn’t have a clue that The Old Spice Man would become as big as it did while on the converse General Motor’s never predicted the annihilation of their “create your own advert” viral marketing campaign when the environmentalists created negative ads. Read more…

Be the first to comment - What do you think?  Posted by admin - April 19, 2012 at 11:15

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Twelp Force Follow-up

You know, I’ve been thinking more about the twelp force and social marketing influencers and it brought me to some interesting conclusions. I’ve been talking a lot about influence in my articles, trying to define it, put a name on it- really figure out the inner-workings of influencers. And well, it’s pretty damn hard. Influence isn’t something that is relatively easy to quantitatively define. Some of the steps involved in becoming influential may be measured and calculated, but, ultimately, it takes two to tango. That is, the influenced have half as much a say in influence as the influencer. A government cannot be properly run without people to run it.

There are a lot of thought leaders out there attempting to put a name to influence, and from all that I’ve seen on the subject I’ve found that it usually can be broken down into twomain categories. Of course there are many other derivatives that stem from these categories, but for now I’ll just be talking about these two. Number one I like to call Analogue Influence. That is, influence that is based on “land-line” things- Title, Company, Brand, Customer Experience, History etc. This is the standard type of influence that we’ve seen for hundreds or thousands of years. But recently with the advent of the internet we’ve seen the emergence of a new type, one I’ll classify as Digital Influence. Influence that is based on the amount of active opinions found throughout the internet indexed in various media forms such as blogs an what-have-you. Read more…

Be the first to comment - What do you think?  Posted by admin - April 18, 2012 at 11:13

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Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement

Can integrating video into your email campaigns positively impact your marketing results? The answer is yes – according to a recent study of more than 1 billion video emails by the Internet marketing firm Implix. Study results demonstrated that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates compared to non-video emails. In this month’s feature, we explore the hot topic of integrating video into email campaigns.

YouTube Popularity Demonstrates the Engaging Power of Videos
Although conversion – typically measured through sales and sign-ups – is the ultimate goal of an email campaign, audience engagement consistently plays a central role in achieving that goal. And more and more marketers are finding that integrating video into their email messages increases engagement with target audiences. Read more…

Be the first to comment - What do you think?  Posted by admin - April 16, 2012 at 11:16

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Increase Website Traffic Using Your List

Most Internet Marketers know that you can increase your website traffic by mailing to their list on a regular basis. This creates a trust with your list and they are more likely to click on one of your website links in your e-mails.

If you don’t have a list, you need to start building one right now. There are a few ways to do this effectively. You can create an e-book on something that relates to the product that you want to market, then offer it for free if they opt-in on a splash page that you have connected to your list. Or you can just keep marketing for your product and send all of that traffic to an opt-in page for your free e-book. Both of these strategies are very effective in list building and increasing website traffic. Read more…

Be the first to comment - What do you think?  Posted by admin - April 14, 2012 at 23:21

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How to market on Facebook and social media sites and make it viral

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer. Read more…

Be the first to comment - What do you think?  Posted by admin - April 2, 2012 at 23:25

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The Basics Of Viral Marketing

With any web-based business the competition can be quite ruthless.  As a result, any type of marketing method must be utilized to its full capacity in order for the business to be successful.  There are a number of methods used by e-commerce sites to boost the volume of traffic as well as popularity ratings, but the most popular is known as viral marketing.

Viral marketing is a marketing campaign that spreads on its own free will.  Web-based businesses will use various forms of media to promote their product or business such as addictive flash games, entertaining videos, informative information, newsletter with discounts, hilarious cartoon and jokes as means to be individuals hooked into passing along their message on their own. Read more…

Be the first to comment - What do you think?  Posted by admin - at 11:12

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Google Sniper 2 by George Brown

is an online marketing industry expert at only 19 year old who lives in the UK but travels the world and is a die hard surfer. George Brown has become extremely successful as an entrepreneur in the internet marketing space and the good part is that he produces products that are in demand and most importantly they work.

Google Sniper 2

George Brown shows you in his last product version 1 of Google Sniper the EXACT FORMULA he uses to find keywords that meet specific criteria. George Brown’s Google Sniper System actually took the forum by storm and sold over 500 copies in two weeks. George Brown’s sniper sites are almost all on number 1 of Google, some are there now for almost a year. George Brown is an internet marketing expert, author, 2 time Clickbank #1 bestseller, and at 19, one of the youngest self made millionaires online. Google Sniper is not only a great product but George Brown is a great guy too. The secret of George Brown’s Google Sniper success is mainly attributed to its simple concept of Keyword snipping or targeting and then ranking on page 1 of Google to get free organic traffic. Read more…

Be the first to comment - What do you think?  Posted by admin - April 1, 2012 at 23:10

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Promote Your Article

Writing articles, submitting your info up to the net and publication of your writings are becoming additional fashionable daily. If you do not write and post to blogs, forums, and message boards or send out informative emails on a daily basis, you are missing an incredible chance to push your business chance.

As we’ve mentioned in a number of our recent writings, you learn to put in writing by writing. Writing from the center with smart relevant info has contributed to the success of the many on-line businesses. We have a tendency to live in an information-based society, thus it makes lots of sense to require advantage of this type of communication. This kind of medium is one in every of the foremost effective techniques of changing a possibility into a buyer. Read more…

Be the first to comment - What do you think?  Posted by admin - March 26, 2012 at 23:14

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Developing Your Online Marketing Strategies!

Developing your online marketing strategies early on in your marketing career is an important function that every marketer should put at the top of their priority list. Your entire marketing future and success hangs on this one simple task whether you know it or not. When you market online the competition is keen and sometimes it’s hard to even tell a difference in value between one company and another.

You’re probably not the only one online that’s going to be marketing the same product or service, so how do you plan to stand out so pronounced that a potential client will pick you and your site over your competitors. Basically the only thing you have to sell at this point is customer service and you are going to have to make a big issue out of that part of your business to impress the masses. Read more…

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Be the first to comment - What do you think?  Posted by admin - March 25, 2012 at 23:13

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How To Make Money From Passions!

Hello every Body,

Maverick Money Makers ? 1997 – 2008

The question has come into everyone’s mind at one point or another.”How do I make money fast?” Luckily for everyone who has ever had that question come to mind there is an answer! There are several ways to make money quickly online, now we will venture through the online category. Read more…

Be the first to comment - What do you think?  Posted by admin - at 11:13

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