Less Mass, More Media
Generations tend to define themselves by big events: the Kennedy assassination, the Challenger explosion, 9/11, Hurricane Katrina, etc. These moments, unfortunately tragic, give people increased powers of memory to the point that they can remember the finite details of where they were, what they were doing, and even what they were wearing at the very moment of getting the news of something very big happening.
Too bad advertisers can’t brand those events. They’d get a big audience and lots of brand awareness. And no, people, I am not serious. No one wants “Hurricane Katrina, brought to you by …” Still, in an ever-shrinking mass-media world, I wonder if the thought has crossed the minds of those who like to see logos in lights. Read more…
Categories: Marketing Tips Tags: branding, Email Marketing, Facebook, mass media, Social Marketing, social media
What is Attraction Marketing?
Attraction marketing is not about the old methods of cold calling, buying email lists, making a hard sales pitch, or other ways of trying to induce unqualified people to buy. Attraction Marketing is the New Way to Network Online.
The Concept Of Attraction Marketing
Attraction Marketing allows you to work smarter, not harder, by maximizing conversion rate while minimizing your efforts. Think of attraction marketing as a big magnet. You post it on the internet, and it pulls in potential customers who are actually interested in buying your product or service. The first part of attraction marketing is targeting qualified prospects who will come to your website for a specific reason. The second step is building a relationship with them by providing a value proposition. Read more…
Categories: Social Marketing Tags: attraction marketing, blogging, branding, follow success, leadership, magnetic sponsorin, mike dillard, mlsp, passive traffic