Crisis management planning
A crisis is any situation that threatens the reputation or integrity of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company.
If handled correctly, the damage caused by a crisis can be minimised. It pays to have a crisis management policy in place so that, when the worst happens, you have an established way of controlling the negative fallout. Read more…
Categories: Marketing Tips Tags: digital communications, marketing, Public Relations