Direct Marketing Plan and Content
The field of marketing can often be confusing and complex and nowadays there are numerous marketing professionals who come up with direct marketing campaigns which have little impact and no marketing results. The four essential elements of a direct mail campaign with great results are audience, timing, offer and message and those of you who want to develop a marketing program will need a proper marketing plan and an accurate list. Expensive marketing plans aren’t successful most of the times while simple plans that have been researched and implemented effectively have the desired impact.
Regardless of the purpose of your direct marketing plan, you must be aware of the fact that this plan is a fluid document. A business must have a well structured plan, based on research, competitive positioning and reasonable outcomes. This plan represents the basis for the activities that are to come in the next months and we advise you to enhance your direct mail plan based on what is successful. The basics of a great marketing plan include market dynamics, customers, product, current sales in the industry, benchmarks in the industry and suppliers that you need to rely on.
Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail packages, direct marketing campaigns, Direct Marketing Plan, direct marketing strategies, effective direct marketing plan
Is it Time to Bury Direct Mail?
One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back was laughter. Why would anyone consider a direct mail campaign when you have email newsletters, a drop-dead website, a business FaceBook page, an active Twitter account and an ongoing blog? Why pay anyone to design a mailer, have it printed and pay postage to distribute it?
I am not here to bad mouth Social Media and the Internet. I, myself, have adopted all of the practices I described above and I believe that each of these items are a critical part of any company’s marketing arsenal. However, I believe that direct mail is still a vital component of a comprehensive marketing plan.
First of all, here are some of the discussion points that most people use to justify an email only approach:
Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail program, Direct Marketing Association
How Will You Market During the Holidays?
How will you market during the holidays? Do you want to guarantee a great response from your marketing this holiday season? If you are an active service provider in your respective industry, odds are you are using various forms of direct marketing for lead generation. So now that the holidays are coming, how will you continue your marketing program?
Television media tends to exponentially increase during the holiday months since the TV companies know that big department stores need to market to consumers around these times. So media purchases will become more expensive and call volume will drop.
Are you currently spending your whole marketing budget on television? If so you better prepare yourself for a slow month moving into December. You may want to think about even shutting down completely. You may be thinking about using internet-marketing to make up for the harsh holiday media season but it also gets saturated since most leads are Co-Registration and everyone is just trying to win that free iPod for Christmas.