Posts Tagged ‘direct mail postcards’

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable Asset
A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.

When choosing a mailing list, first identify your best customer.
What is their age, income level, and geography?

Then identify your “perfect” customer. Select mailing lists which match your perfect customer profile. If you’re selling business to business, select the type of business, number of employees and geography, then tailor your message to this audience.

2. The Three Most Effective Words
Copy is the persuasive argument that sells your product or service. Begin your copy with a strong headline that spells out the benefit of your product or service.

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Postcard Marketing – When to Use Die-Cut Direct-Mail Postcards

With most direct mail postcards, all you’ll ever need is a good, old-fashioned rectangular design: 6×8, 6×11, and so on.

But when you really need to make an impact, die-cut postcards are the way to go.

What are die-cut postcards?
Die-cut postcards are custom-made designs, cut in nearly any shape you need. For example: a postcard in the shape of a top hat… or a birthday cake… or a car. You get the idea. Your imagination is the only limit.

When should you use die-cut postcard marketing?
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