Is it Time to Bury Direct Mail?
One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back was laughter. Why would anyone consider a direct mail campaign when you have email newsletters, a drop-dead website, a business FaceBook page, an active Twitter account and an ongoing blog? Why pay anyone to design a mailer, have it printed and pay postage to distribute it?
I am not here to bad mouth Social Media and the Internet. I, myself, have adopted all of the practices I described above and I believe that each of these items are a critical part of any company’s marketing arsenal. However, I believe that direct mail is still a vital component of a comprehensive marketing plan.
First of all, here are some of the discussion points that most people use to justify an email only approach:
Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail program, Direct Marketing Association