What’s A Good Direct Mail Response Rate?
When you talk to new clients about writing an email or letter for them, they often say something like this: “What kind of response rate do you think we might get? 1%? 3%? All we need is a ballpark guess. And don’t worry. We won’t hold you to it.”
You certainly can’t blame them for asking. They’re spending their money, not just on the copywriter, but on the cost of list rental, production, postage, etc. I’ll bet you wish you could give them a number, but you can’t. You see, there are so many variables involved, guesstimates just aren’t very helpful.
Let me list just three of the many important factors that affect response rates and I think you’ll understand my reluctance to whip out my crystal ball and make predictions!
Categories: Marketing Tips Tags: Direct Mail Response Rate