Direct Marketing Plan and Content
The field of marketing can often be confusing and complex and nowadays there are numerous marketing professionals who come up with direct marketing campaigns which have little impact and no marketing results. The four essential elements of a direct mail campaign with great results are audience, timing, offer and message and those of you who want to develop a marketing program will need a proper marketing plan and an accurate list. Expensive marketing plans aren’t successful most of the times while simple plans that have been researched and implemented effectively have the desired impact.
Regardless of the purpose of your direct marketing plan, you must be aware of the fact that this plan is a fluid document. A business must have a well structured plan, based on research, competitive positioning and reasonable outcomes. This plan represents the basis for the activities that are to come in the next months and we advise you to enhance your direct mail plan based on what is successful. The basics of a great marketing plan include market dynamics, customers, product, current sales in the industry, benchmarks in the industry and suppliers that you need to rely on.
Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail packages, direct marketing campaigns, Direct Marketing Plan, direct marketing strategies, effective direct marketing plan
How to Not Get Your Direct Mail Promotions Thrashed
Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year, it has proven its value especially for small-time businesses that are promoting their product and services.
But then, the most frustrating problem that is encountered using this strategy is junk mail. Oftentimes, your direct mail promotions are considered junk by its receivers. This is because inboxes are full of them. Every day, those kinds of mails are taking over most of the space in the mailboxes. And people are not too happy receiving them.
In addition, they are also aware of spam. Email services nowadays have built in capabilities that warn people about the kind of mail that they are receiving. Most of them delete these spam mails even before people can read them.
There is a big possibility that your mail is considered as one. This means that you are being shut down before you can introduce yourself.
Categories: Marketing Tips Tags: Direct Mail, direct mail promotion, direct mail promotions, effective marketing strategy
Is it Time to Bury Direct Mail?
One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign. The answer she got back was laughter. Why would anyone consider a direct mail campaign when you have email newsletters, a drop-dead website, a business FaceBook page, an active Twitter account and an ongoing blog? Why pay anyone to design a mailer, have it printed and pay postage to distribute it?
I am not here to bad mouth Social Media and the Internet. I, myself, have adopted all of the practices I described above and I believe that each of these items are a critical part of any company’s marketing arsenal. However, I believe that direct mail is still a vital component of a comprehensive marketing plan.
First of all, here are some of the discussion points that most people use to justify an email only approach:
Categories: Marketing Tips Tags: Direct Mail, Direct Mail Campaign, direct mail program, Direct Marketing Association
What are the Advantages of Direct Marketing?
Direct marketing is a marketing tool which comprises activities such as direct mail, telemarketing, mail order, direct response advertising and email marketing.
Direct marketing provides a unique range of benefits because it enables you to engage directly with your audience – whether they are prospects, leads, end users or existing customers.
Other advantages of direct marketing include:
Flexible Targeting
Direct marketing enables you to talk directly identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication.
Multiple Uses
Direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.
Categories: Marketing Tips Tags: Business, Buy, Cleaning, Consumer, Data, Direct Mail, Direct Marketing, direct marketing campaign, direct marketing campaigns, direct marketing list, direct marketing lists, direct marketing methods, direct marketing tools, List, Lists, Sales, Specialist Data Company, Supplier, Tool, Tps Checking
The Current Power of Direct Mail
While attending a session at the annual Direct Marketing Association Conference & Exhibition in San Diego this year, I was part of an interesting discussion about direct mail, it’s direction and it’s current power.
We all know that the USPS is in financial troubles, postage rates have gone up and direct mail volume has been recently shrinking. What does this mean for the business owner and direct mailer that are still mailing? Well for one, it does mean that you’re paying more per mailed piece. However, because the volume of direct mail has shrunk, your message stands out to prospects more than ever. Recipients of your piece are paying more attention to it, and if you’ve crafted a relevant offer, more recipients of your offer are turning into paying customers. So while the initial cost of your campaign may increase slightly because of postage, your return on investment (ROI) could be exponentially larger than it may have been just a year or two ago.
Categories: Marketing Tips Tags: Direct Mail, direct mail association, Direct Marketing, Direct Marketing Association, Facebook
Postcard Marketing – When to Use Die-Cut Direct-Mail Postcards
With most direct mail postcards, all you’ll ever need is a good, old-fashioned rectangular design: 6×8, 6×11, and so on.
But when you really need to make an impact, die-cut postcards are the way to go.
What are die-cut postcards?
Die-cut postcards are custom-made designs, cut in nearly any shape you need. For example: a postcard in the shape of a top hat… or a birthday cake… or a car. You get the idea. Your imagination is the only limit.
When should you use die-cut postcard marketing?
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