Less Mass, More Media
Generations tend to define themselves by big events: the Kennedy assassination, the Challenger explosion, 9/11, Hurricane Katrina, etc. These moments, unfortunately tragic, give people increased powers of memory to the point that they can remember the finite details of where they were, what they were doing, and even what they were wearing at the very moment of getting the news of something very big happening.
Too bad advertisers can’t brand those events. They’d get a big audience and lots of brand awareness. And no, people, I am not serious. No one wants “Hurricane Katrina, brought to you by …” Still, in an ever-shrinking mass-media world, I wonder if the thought has crossed the minds of those who like to see logos in lights. Read more…
Categories: Marketing Tips Tags: branding, Email Marketing, Facebook, mass media, Social Marketing, social media
There’s no best time to send an e-mail broadcast
What is the best time to broadcast an email marketing campaign?
This is a very interesting question that comes into our e-mail marketing department on a regular basis.
My normal advice is think about your target audience and customer base and what you think would best suit them best. Then pick a day and a time, test it a few times, then try an alternative day and time to see if the results dramatically change. This is the tactic I use for my clients and even with a lot of in-house e-mail marketing in varying industries. With a lot of experience in this, I can’t say we’ve got any conclusive finding ourselves, this is because it really is so variable and can depend a lot on client base. Read more…
Categories: Viral Marketing Tags: Email Marketing, online marketing services, Viral Marketing
Email Marketing Versus Personalized Direct Mail Marketing
If you have owned your business for a long time or for a short time, you have probably tried every single trick and tactic in the book as far as marketing goes. Frankly, I believe there is a right way and an easy way and a wrong way and a hard way. I don’t know about you, but I would rather NOT do tings the wrong way or the hard way. Not saying that marketing is simple because it’s not. But if you can figure out certain techniques to use for your specific industry, you could be making a killing right now.
Are you making a killing or are you struggling? If you are struggling then you probably have tried something like email marketing! I know this is an old school technique, but for most of us, email marketing does not work. Not only doesn’t it work, but it’s a lot OF work to do. The most strenuous aspect about email marketing is that most of the time you have to “trick” your customers. Tricking your could-be customers and leads is NOT good. In fact, a lot of people try this only to realize that not everyone wants to be marketed!
If you try something like personalized direct mail, this is actually a proven way to catch people’s attention, get them interested in what you are saying – and it doesn’t involve being called a spammer. I’ve had this happen on lots of occasions with legit customers and leads. They don’t order from you in awhile, forget who you are, you email them through a program and all the sudden you are a spammer! Also, email marketing as far as personalizations go, takes a lot of time to do. It’s especially hard if you aren’t good with html codes and all of that stuff.