Professional Social Networking For Your Success
As a professional in any industry, you should be using social networking to your advantage. The statistics about the influence of social media are overwhelming. Major marketing campaigns; such as Pepsi’s $20 million Super bowl campaign, have all but abandoned television and radio advertisements and have made the shift to marketing through social media. Facebook has taken it upon themselves to reinvent the way we do internet by infiltrating every webpage with the “like” button. Is your personal brand and business “liked”?
Google has moved away from its traditional search algorithm of simply searching for content, keyword, etc. They now include social media as part of the magical formula to create search results. When you search for your name I bet your Twitter and Facebook (if you have them) both come up on the first page of results. As a result, those who have not taken advantage of professional social networking are in danger of missing out on premium search result spots. Other search engines are adopting similar algorithms as well. They are all realizing the power that social media has on the virtual world. Read more…
Using Twitter for Business 101
Understanding the purpose of twitter and using it appropriately has been a source of confusion for many business professionals. I have run into many professionals who don’t believe they have any use for such a platform and I’ve also met others who know they need to use twitter but don’t understand how to do so appropriately.
Using twitter is important in personal branding because, unlike blog marketing in which the reader must spend a few minutes to sift through your information, it only takes a few seconds for your reader to decide whether or not they have interest in your information and continue from that point. It is also a great platform to push out highly valuable and viral information to a large amount of people in a short amount of time. With a basic understanding of the usefulness of twitter there are two important concepts to understand before commencing on your micro-blogging journey: The type of followers you need and the type of information you should tweet. Read more…
Incoming search terms:
- meetup