Crisis management planning
A crisis is any situation that threatens the reputation or integrity of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company.
If handled correctly, the damage caused by a crisis can be minimised. It pays to have a crisis management policy in place so that, when the worst happens, you have an established way of controlling the negative fallout. Read more…
Categories: Marketing Tips Tags: digital communications, marketing, Public Relations
What Is Public Relations?
Before you ask, the title of this post is grammatically correct. “Public Relations” is now a recognized field of study, employment and specialization, which is used to help companies expand their customer bases through methods other than traditional advertising.
Public relations, commonly referred to as PR, is the entire process of creating and maintaining a brand’s reputation with the public. The primary task of a PR professional is to ensure that a company’s central message gets across to its target audience.
PR can be used by anyone – individual, small business or corporate. The student lobbying for a classmate’s attention is engaging in PR, just as a presidential candidate campaigning for success is. It’s just that the methods used by the two will widely differ, as is appropriate given their differing target audience, scale and circumstances.
Categories: International Marketing Tags: blogs, Direct Marketing, events, Facebook, microblogs, PR, Press releases, public, Public Relations, social media, social media marketing, Twitter