Posts Tagged ‘Sales’

Combining Direct Marketing Strategies with Web Copywriting For Maximum Impact

There is often a disconnect between what a business says in its marketing material and what a person understands the business to say. This is a result of several issues, including:

1. The business owner or marketing personnel using language or buzz words related to their industry that an outsider may not understand;

2. The business not taking time to carefully think through its marketing copy; and/or

3. The business overestimating the intelligence of its customers.

Assuming the least common denominator when writing your web copy (or copy for any other marketing piece) does not insult anyone. It simply means that you care enough about your customers or prospects to provide them with clear, understandable explanations. You do a service to the world if you write about your business in such a way that anyone can understand what you do or what you sell. Connect the dots.

Read more…

What are the Advantages of Direct Marketing?

Direct marketing is a marketing tool which comprises activities such as direct mail, telemarketing, mail order, direct response advertising and email marketing.

Direct marketing provides a unique range of benefits because it enables you to engage directly with your audience – whether they are prospects, leads, end users or existing customers.

Other advantages of direct marketing include:

Flexible Targeting

Direct marketing enables you to talk directly identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing is also far cheaper than mass market communication.

Multiple Uses

Direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Read more…