Combining Direct Marketing Strategies with Web Copywriting For Maximum Impact
There is often a disconnect between what a business says in its marketing material and what a person understands the business to say. This is a result of several issues, including:
1. The business owner or marketing personnel using language or buzz words related to their industry that an outsider may not understand;
2. The business not taking time to carefully think through its marketing copy; and/or
3. The business overestimating the intelligence of its customers.
Assuming the least common denominator when writing your web copy (or copy for any other marketing piece) does not insult anyone. It simply means that you care enough about your customers or prospects to provide them with clear, understandable explanations. You do a service to the world if you write about your business in such a way that anyone can understand what you do or what you sell. Connect the dots.
Categories: Marketing Tips Tags: Advertising, Combining direct marketing, Copywriting, digital direct marketing platform, direct marketing platform, direct marketing strategies, Internet marketing, Sales, search engine optimization, sem, SEO
3 Simple Ways to Automate Your Social Media Marketing
There have been massive changes in the marketing industry in the last year, none quite as pervasive as the rise of Social Media as a marketing medium and as a way to earn higher rankings in searches. While multiple debates continue to rage on about its ultimate usefulness, there are some accepted truths. Social Media is about conversation, not conversion, and it is very time consuming. Now, even though phone companies, banks and other large organisations would have us believe otherwise, there is no way to automate a conversation. However, luckily there are ways to shave some time off of some of the repetitious tasks that are involved in creating and maintaining a Social Media presence.