Less Mass, More Media
Generations tend to define themselves by big events: the Kennedy assassination, the Challenger explosion, 9/11, Hurricane Katrina, etc. These moments, unfortunately tragic, give people increased powers of memory to the point that they can remember the finite details of where they were, what they were doing, and even what they were wearing at the very moment of getting the news of something very big happening.
Too bad advertisers can’t brand those events. They’d get a big audience and lots of brand awareness. And no, people, I am not serious. No one wants “Hurricane Katrina, brought to you by …” Still, in an ever-shrinking mass-media world, I wonder if the thought has crossed the minds of those who like to see logos in lights. Read more…
Categories: Marketing Tips Tags: branding, Email Marketing, Facebook, mass media, Social Marketing, social media
Social Marketing Success with Twitter
Some social networking services offer a laundry list of features. They allow users to set up detailed profiles, blogs and more. But others, like Twitter, are much simpler. The key feature of this beloved site is the ability to broadcast messages of 140 characters or less. For those with a short attention span (which, considering how much information we’re bombarded with these days, is just about everyone), it’s just what the doctor ordered.
You might think that 140 characters isn’t much to work with. At first, it does seem rather difficult to market effectively under such a restriction. But many companies have taken to Twitter for promotional purposes, and they have done very well with it. Read more…
Categories: Social Marketing Tags: Internet marketing, Social Marketing, social marketing success, twitter marketing
Why You Should Use An SEO Company
When you first launch a website you may think that is all that you have to go, but when your website doesn’t make you any money you may realize that their is more than just having a site up. That is when you should realize that you may need to use an seo company . By using these companies you will quickly realize what you did wrong with your website and be able to start to see it make money like you want it to.
One reason why you should use the SEO experts that work for these companies is they will know what is wrong with your website just by looking at it. Some of those issues that you could be encountering could be the way the site looks, but it could even be the load time. What ever the issue that is present the experts that work for these companies are going to be able to solve the problem quickly to get your site back up and running. Read more…
Categories: Social Marketing Tags: SEO Company, Social Marketing
Social Marketing for Business: Hit pay dirt following these three simple (not easy) steps
Forget what the “gurus” say – overnight online success is a myth. However, success is inevitable if you follow three these three simple steps.
Whether you are just getting started in social marketing or have been testing out the waters with few victories, the one thing you need to achieve social marketing success for your business is a game plan. Randomly joining social networks and submitting content without purpose can be time-consuming and ineffective. However, don’t think that your plan must be complicated and professionally-designed in order for you to succeed. In fact, these three simple (although not always easy) steps, can help you to hit pay dirt in no time.
Step One: Set a Firm Foundation with Solid Keyword Research and a USP.
It is imperative to identify a keywords list and use those keywords to attract search engine spiders. There are free tools available to make finding the right keywords for your business a snap. One such tool is the Google Keyword Tool. Here, you can find the keywords people are plugging into the search engines as well as what your competitor websites are using.
Categories: Social Marketing Tags: business marketing, seo expert, Social Marketing, social media marketing, social networking