Less Mass, More Media
Generations tend to define themselves by big events: the Kennedy assassination, the Challenger explosion, 9/11, Hurricane Katrina, etc. These moments, unfortunately tragic, give people increased powers of memory to the point that they can remember the finite details of where they were, what they were doing, and even what they were wearing at the very moment of getting the news of something very big happening.
Too bad advertisers can’t brand those events. They’d get a big audience and lots of brand awareness. And no, people, I am not serious. No one wants “Hurricane Katrina, brought to you by …” Still, in an ever-shrinking mass-media world, I wonder if the thought has crossed the minds of those who like to see logos in lights. Read more…
Categories: Marketing Tips Tags: branding, Email Marketing, Facebook, mass media, Social Marketing, social media
Campaigns Gone Viral
I just finished reading a whitepaper I downloaded giving advice on what a company can do to ENSURE their campaigns go viral. This got me thinking, it’s my opinion that no one can promise or commit to a client that they will deliver what will become the next big viral marketing sensation. That’s like promising a client a 5% ROI on a direct mail campaign when you know damn well you’ll be lucky to see .5% – .75%! I come from the school of under promise and over deliver so it pains me to see people make promises that can’t possibly be kept in order to win business.
And just like any another form of marketing you can provide a foundation that is based on strategies and tactics that have been proven to be successful but at the end of the day it’s all very subjective and comes down to what the consumers respond to. Case in point… Old Spice didn’t have a clue that The Old Spice Man would become as big as it did while on the converse General Motor’s never predicted the annihilation of their “create your own advert” viral marketing campaign when the environmentalists created negative ads. Read more…
Incoming search terms:
- digital marketing articles by admin
Categories: Viral Marketing Tags: Direct Marketing, marketing, social media, viral campaigns, Viral Marketing
Putting Your Dollar on TV, Social Media Ad Spending
“Win a free iPad ® with a purchase of a new laptop!”
“Shop between the hours of 5 a.m. to 8 a.m. for door buster savings!”
“Be among the first ten in line this ‘Black Friday’ and receive six months free financing on a brand-new 55″ LCD!”
You’ve undoubtedly seen the numerous commercials on television and social media touting “Black Friday” and other Christmas specials this holiday season. C’mon: we know you’ve seen the “Every kiss begins with K” commercial at least 372 times.
All kidding and wisecracking aside, ad spending this holiday season for television commercials and social media has seen a tidy increase over this time last year. In fact, according to a recent article in Advertising Age, television ad spending has seen a 13% increase in marketing budgets this year. Read more…
Categories: Social Marketing Tags: Business, marketing, social media, web development, websites
Are YOU Creating a Relationship with your Customers?
Social media and the Internet connects you (aka your company) with your customers and allows you to create a relationship.
I repeat, YOU and your customers. Not a marketing agency, not your nephew. Customers want to connect with you. But when you let someone else create your internet marketing content (ie, blog posts, YouTube videos, facebook posts), customers are connecting with that person, not you. Read more…
Categories: Social Marketing Tags: blogging, marketing, relationship marketing, small business, small business marketing, social media
3 Simple Ways to Automate Your Social Media Marketing
There have been massive changes in the marketing industry in the last year, none quite as pervasive as the rise of Social Media as a marketing medium and as a way to earn higher rankings in searches. While multiple debates continue to rage on about its ultimate usefulness, there are some accepted truths. Social Media is about conversation, not conversion, and it is very time consuming. Now, even though phone companies, banks and other large organisations would have us believe otherwise, there is no way to automate a conversation. However, luckily there are ways to shave some time off of some of the repetitious tasks that are involved in creating and maintaining a Social Media presence.
Categories: Social Marketing Tags: Boutique Hotel, Downtown Calgary Hotel, Extended Stay Hotel, Save Time With Social Media, SEO, social media, Social Media Time Savers
What Is Public Relations?
Before you ask, the title of this post is grammatically correct. “Public Relations” is now a recognized field of study, employment and specialization, which is used to help companies expand their customer bases through methods other than traditional advertising.
Public relations, commonly referred to as PR, is the entire process of creating and maintaining a brand’s reputation with the public. The primary task of a PR professional is to ensure that a company’s central message gets across to its target audience.
PR can be used by anyone – individual, small business or corporate. The student lobbying for a classmate’s attention is engaging in PR, just as a presidential candidate campaigning for success is. It’s just that the methods used by the two will widely differ, as is appropriate given their differing target audience, scale and circumstances.
Categories: International Marketing Tags: blogs, Direct Marketing, events, Facebook, microblogs, PR, Press releases, public, Public Relations, social media, social media marketing, Twitter