What Is Public Relations?
Before you ask, the title of this post is grammatically correct. “Public Relations” is now a recognized field of study, employment and specialization, which is used to help companies expand their customer bases through methods other than traditional advertising.
Public relations, commonly referred to as PR, is the entire process of creating and maintaining a brand’s reputation with the public. The primary task of a PR professional is to ensure that a company’s central message gets across to its target audience.
PR can be used by anyone – individual, small business or corporate. The student lobbying for a classmate’s attention is engaging in PR, just as a presidential candidate campaigning for success is. It’s just that the methods used by the two will widely differ, as is appropriate given their differing target audience, scale and circumstances.
Categories: International Marketing Tags: blogs, Direct Marketing, events, Facebook, microblogs, PR, Press releases, public, Public Relations, social media, social media marketing, Twitter
Using Twitter for Business 101
Understanding the purpose of twitter and using it appropriately has been a source of confusion for many business professionals. I have run into many professionals who don’t believe they have any use for such a platform and I’ve also met others who know they need to use twitter but don’t understand how to do so appropriately.
Using twitter is important in personal branding because, unlike blog marketing in which the reader must spend a few minutes to sift through your information, it only takes a few seconds for your reader to decide whether or not they have interest in your information and continue from that point. It is also a great platform to push out highly valuable and viral information to a large amount of people in a short amount of time. With a basic understanding of the usefulness of twitter there are two important concepts to understand before commencing on your micro-blogging journey: The type of followers you need and the type of information you should tweet. Read more…
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