I just finished reading a whitepaper I downloaded giving advice on what a company can do to ENSURE their campaigns go viral.  This got me thinking, it’s my opinion that no one can promise or commit to a client that they will deliver what will become the next big viral marketing sensation.  That’s like promising a client a 5% ROI on a direct mail campaign when you know damn well you’ll be lucky to see .5% – .75%!  I come from the school of under promise and over deliver so it pains me to see people make promises that can’t possibly be kept in order to win business.

And just like any another form of marketing you can provide a foundation that is based on strategies and tactics that have been proven to be successful but at the end of the day it’s all very subjective and comes down to what the consumers respond to.  Case in point… Old Spice didn’t have a clue that The Old Spice Man would become as big as it did while on the converse General Motor’s never predicted the annihilation of their “create your own advert” viral marketing campaign when the environmentalists created negative ads. Read more…

What is the best time to broadcast an email marketing campaign?

This is a very interesting question that comes into our e-mail marketing department on a regular basis.

My normal advice is think about your target audience and customer base and what you think would best suit them best. Then pick a day and a time, test it a few times, then try an alternative day and time to see if the results dramatically change. This is the tactic I use for my clients and even with a lot of in-house e-mail marketing in varying industries. With a lot of experience in this, I can’t say we’ve got any conclusive finding ourselves, this is because it really is so variable and can depend a lot on client base. Read more…

Because I have a day time job and love to try new products (new to me at least), I also like to review them to get a sense of where internet marketing is going. I normally run tests with a specific niche before I review anything.

Many like myself, create websites and wait for traffic, and follow various ways to get traffic to the site so they can start making money.  It’s not that easy now a days with the plethora of tools the search engines uses which only makes it that much harder to get to the top of lists. Read more…

The majority of viral marketing campaigns focus on bribing others to forward specially marked messages to friends so they can receive special gifts or bonuses.  However, many individuals have had their fill of those types of viral marketing techniques.  As a result, it is time for viral marketing campaign be more exciting in order for it to be successful.

Any truly successful viral marketing campaign works because the recipients of the message are naturally compelled to forward the messages due to content of the message itself and not bribed into doing it. Read more…

In this era of technology where each and every work is technically handled, I don’t understand why the companies lag behind not using the technology to define the various strategies to market their brands. One of which I found prominent & used by many companies to increase the awareness of their brands is “Viral Marketing”.

Other thing which is gaining the highest attraction by the companies is to use the various social media websites to spread the word of mouth about their brands. The pace with which the various social media sites are used by people for their networking, it has allured various marketers to use them for replicating publicity of their company’s brand or products. Read more…

A successful viral marketing campaign has been the Holy Grail for many businesses who are trying to look for ways to bring huge numbers of people to their site. However, while the last few years have been full of success stories, it’s important to remember that for every viral marketing campaign, there are far, far more that fall flat. We only really hear about the campaigns that managed to crack the code and go viral, but you can rest assured that plenty of time and money has been poured into various schemes that aim to capture the public imagination, and then don’t.

When something is said to have ‘gone viral’, it means that a certain idea or concept has been taken to heart by the general public, who then enthusiastically share the content with all of their online contacts. Normally highly amusing, viral content can reach a huge number of people in a very short amount of time. Therefore, it’s hardly surprising that many businesses are keen to harness the potential power of viral videos, photos and songs – but the key thing for marketers to remember is the fact that viral content is largely successful for its sheer randomness and spontaneity. Read more…

These days coming up with unique ways to promote your business can be a major challenge.  On top of that, with all of the viral marketing going on through social media platforms like Face Book and Twitter, you’re choice better be compatiable with these digital age defining phenomenons and have a way to get existing and potential customers engaged.  Enter PhotoScramble; if I’ve caught your attention, read on.

At PhotoScramble, we allow companies & organizations to host photo contests on our platform to promote & spread your brand.  There is a “viral” voting process as entrants recruit voters from their personal social networks with our sharing tools.  Read more…